Webinar Invitation | 27 October 2026 at 10:00 a.m. CET
The MU Consumer & Retail Practice cordially invite you to their Communication Platform on 27 October 2026 at 10:00 a.m. CET via MS Teams.
In this Consumer Call, together with Alexandra Szarmach, Managing Director & CHRO at flaconi, we will share how the Value House model uses leadership, transparency and gamification to build belonging, break down silos and support profitable growth - and what other organisations can learn from it.
Alexandra is CHRO and Managing Director at flaconi, Germany’s leading online beauty and perfume retailer. She is responsible for People & Culture, PR & Communications, Learning & Development, Employer Branding as well as flaconi’s growing physical retail business.
Before joining flaconi, she held senior HR and commercial leadership roles at Sephora, part of LVMH. These included responsibility for HR in Germany and later, the role as Commercial Director. Her career combines deep people expertise with hands-on commercial and retail leadership.
At flaconi, she has helped build a performance culture that connects values, leadership, transparency and employee engagement with profitable growth.
In case of questions please do not hesitate to reach out to Florian Schmitz, Global Lead MU Consumer & Retail Practice.