Invitation to keynote | online event on 18 November, 2025, at 3pm CET
The MU Consumer and Retail Practice invite you to their communication platform on 18 November, 2025, at 3 p.m. CET via MS Teams together with Dr. Hannes Gmelin, Partner at Statista Strategy.
Changing consumer habits and a stronger need for the right balance between price and quality have intensified competition for customers in Germany. But how exactly do these shifts impact purchasing decisions? The session will highlight how consumers make decisions today and which trends are emerging – revealing where manufacturers and brands must adapt to stay aligned with evolving priorities.
Dr. Hannes Gmelin is a Partner with Statista Strategy, a boutique consultancy with a focus on strategy, data, and implementation. He specializes on the Retail and Media industries, working with clients on transformation, HR and business-building topics. Hannes has supported the reorganisation of the Marketing department of a large fashion retailer over the last months.
In his previous role of Managing Director at Bertelsmann, he was responsible for the largest customer service clients and more than 20 delivery sites across Germany. The managerial experience of a EUR 4 Mio. turn-around has shaped his strong conviction that a good plan has to be accompanied by even better and persistent implementation efforts.
In case of questions please do not hesitate to reach out to Florian Schmitz, Global Lead MU Consumer & Retail Practice.