Global Head of Marketing B2C (m/f/d)

anonymous - Frankfurt am Main (Germany)

Premium brand • Durable consumer goods • Family-owned Mittelstand • Crisis-proof company

Premium brand • Durable consumer goods • Family-owned Mittelstand • Crisis-proof company

Take on the newly created position of the Marketing Head with global responsibility and formulate and implement the consumer centric brand identity.


  • Define and execute a consumer-centric brand identity within the globally leading premium segment, drive the digital agenda and increase consumer reach, awareness and preference.
  • Build and develop a strong marketing team consisting of 10-20 FTEs in Digital Marketing, Product Marketing and Brand Communication.
  • Reposition and develop the company to a globally leading premium, lifestyle brand and ensure global implementation both internally and externally.
  • Generate leads and develop concepts to mutually grow the business with the retail partners on- and offline.
    Lead the creative development of communication concepts, content, and narratives (“Storytelling”).
  • Harmonize and elevate the approach to digital communication and commerce (owned, earned, paid), optimize websites (UX, SEO), build social media followers and engagement, design efficient paid campaigns.
  • Develop “sell in” and “sell out” concepts for launches and relaunches for all relevant touchpoints along the customer journey.
  • Develop, manage and direct corporate communication, public relations, media and influencer concepts.
  • Report to the headquarters in Germany and the Chief Marketing Officer.

Profile & Requirements

  • Several years of professional leadership experience in digital marketing, marketing communication and trade marketing of consumer durables (food / non-food) are mandatory.
  • You are digital-savvy to manage and lead digital communication (UX, SEO, performance marketing, social media, ecommerce).
  • Experience with conception and implementation of launches and promotions is a must-have and in addition to that, you should come from a company with an international, vivid and strong brand.
  • You are business fluent in German and English.
  • You ideally come with a university or technical college degree in the areas of business administration, marketing, communications, graphic design etc. with appropriate professional experience.
  • Leadership experience in leading cross-functional teams is essential, as well as previous international responsibility.

Our Offer

  • You hold an exponentiated and authoritative, newly created management role at an international market leader in family hands.
  • Within your marketing position, you have extensive design options and the opportunity to use your ideas and experience to drive developments forward and to directly influence the company's success.
  • You can expect a committed, very motivated team, family-oriented values, but also a company characterized by interculturality with a wide range of products, which offers you security and continuity for a long-term and successful cooperation.
  • You will experience much variety while forming the consumer-centric brand identity of a well-known traditional company.
  • An attractive and entitled remuneration, as well as a company car and a flexible workplace solution, complete the offer.


We look forward to meeting you! Please apply with your CV and cover letter (including salary expectations and availability) in just a few steps using the apply button.

In case you have any specific questions before applying, Benedikt Börner is available to answer them via (Please, due to data protection law, refrain from submitting your CV via e-mail.)

Mercuri Urval GmbH
Peter-Müller-Str. 26
40468 Düsseldorf

Of course, we assure you confidentiality.

Das Unternehmen

Our client is a family-owned manufacturing company with more than 100 years of tradition. They are an undisputed premium brand for durable consumer goods; hence their production facilities are in Germany.

As a family-run company, perfection, precision and craftsmanship “Made in Germany” guarantee an enjoyable experience when using the products. With around 1000 employees, located in more than 50 countries, they realize annual sales in the mid three-digit million range.

Our client is particularly popular in Asia, where their products have become prestige objects. Approx. 70% of the total turnover is realized abroad. The Asian subsidiaries in particular – especially China and Korea – are growth markets.