Area Sales Manager

As Area Sales Manager, you will be central to Sievi’s transition from an agent-based model to a dedicated sales organisation in Denmark. Reporting directly to the International Sales Manager, you will take responsibility for developing the Danish market by strengthening relationships with distributors, industrial companies, and end-users.

This is a role with high visibility and responsibility, where your consultative approach and proactive market presence will help shape Sievi’s future growth in Denmark.

Your Key Responsibilities

• Drive sales and achieve budget targets through both account management and new business development.
• Maintain a strong market presence through regular customer visits and stakeholder engagement.
• Build close relationships with end-user stakeholders such as safety managers, union representatives, and company buyers.
• Collaborate closely with the Sales Director and International Sales to handle larger national accounts.
• Act as a trusted advisor by translating Sievi’s product features (standards, durability, comfort, sustainability) into customer value.

The Candidate Profile

• Proven B2B sales experience from technical products, PPE, industrial products, construction, tools or related sectors.
• Strong relationship builder with a consultative approach, not transactional.
• Proactive, structured, and self-sufficient – thrives in independent field work.
• Fluent in spoken and written Danish, with good English for Nordic collaboration.
• Comfortable with CRM systems and digital tools for sales management.
• Commercial, technical or vocational education, combined with a strong customer-oriented mindset.

Why Join Sievi?

• Join a well-consolidated, profitable Nordic company with a strong brand and reputation for quality.
• Be part of Sievi’s strategic shift in Denmark, moving from agents to a dedicated sales organization.
• Work in a market with real momentum: ongoing consolidation and shifts in the competitive landscape create clear opportunities to win new business.
• Take on a role with high visibility and responsibility, reporting directly to the International Sales Manager.
• Competitive compensation package including base salary, performance bonus, company car, pension, and benefits.
• This is a unique opportunity to join at an exciting stage. You will play a key role in establishing and expanding Sievi’s direct market presence in Denmark and have a genuine impact on the company’s future success.

 Location
We are looking for an Area Sales Manager to cover Jutland and parts of Funen, with a particular focus on the Triangle Region (Vejle, Kolding and Middelfart).

Home-office based with frequent travel to customer sites.

How to apply

Please send your CV and application as soon as possible, we process applications continuously. For further information, you are welcome to contact Susanne Jansen, Mercuri Urval, +45 6071 6044.

All inquiries are handled confidentially.

Sievi is the largest manufacturer of safety and occupational footwear in Northern Europe, producing over one million pairs annually. With a strong Nordic platform, a reputation for quality, and a profitable, family-owned foundation, Sievi is currently taking the next strategic step in Denmark with strong focus on Jutland.

Læs mere: www.sievi.com