Louise joins the MU AI Board with more than 25 years of international experience in technology-led transformation. As an executive, board member and transformation adviser, she brings a distinctive combination of strategic perspective and practical experience in implementing technology change and AI effectively and safely.
“I am very pleased to welcome Louise as our first external AI Board Colleague. As an established expert in AI development, integration and safeguarding, Louise brings extensive additional expertise and best practice to our team,” says Richard Moore, CEO of MU Group and member of the MU AI Board.
“What attracted me to MU was its understanding of the value of human judgement, coupled with a genuine ambition to explore what AI can make possible. I look forward to bringing our different perspectives together and helping MU turn its ambitions into meaningful results.” says Louise Björk.
Her perspective, shaped by experience in both helping organisations adopt new technologies and developing and commercialising enterprise AI systems, will strengthen MU’s commitment to AI: to using AI responsibly for the benefit of clients and colleagues, creating new opportunities and improving effectiveness and efficiency while safeguarding human oversight, judgement and accountability.
“I see enormous potential in AI, not only to improve how we work, but to help us solve problems and achieve things that were previously out of reach. The interesting question is how we use that potential wisely, for a worthwhile purpose, without losing what makes us human.” says Louise.
She currently serves on the Board of AiTek FACTORY, a company developing and commercialising enterprise AI systems, where she has also held senior executive responsibilities, including Deputy CEO for Governance and Transformation and Chief Executive Officer. Her work includes corporate and AI governance, compliance, risk, ICT architecture, organisational development and the commercial and operational considerations involved in bringing AI solutions to market.
Alongside her work in AI, Louise has led major transformation programmes in highly complex environments. from the Red Cross (ICRC) in Geneva where she served as Senior Change Adviserto life sciences firms to born digital AI businesses. Her responsibilities have included change strategy, leadership engagement, communication and coordination across headquarters and field operations.
She has also contributed to international conversations on responsible AI, including co-leading the AI Summit 2023, which brought together approximately 400 participants from 38 countries.
Louise’s contribution to MU’s AI Board will be grounded in her experience of working from both sides of technological change: helping organisations adopt new capabilities, and helping develop and commercialise AI systems. She brings independent judgement, constructive challenge and a practical, solutions-oriented approach to questions of opportunity, governance, organisational readiness and implementation.
Louise holds an MSc in Change Agent Skills and Strategies from the University of Surrey, as well as executive education in artificial intelligence from Wharton and professional qualifications in change management and transformation. She is currently undertaking further university studies in agentic AI and AI governance at Jönköping University.
For MU, her arrival strengthens an AI Board designed to bring diverse perspectives together: combining technological possibility with organisational reality, and long-term ambition with clear priorities for action.
“I enjoy looking at familiar problems from a different angle, questioning assumptions we may have stopped noticing, and finding practical solutions,” Louise says. “Ideas are wonderful, but I also want to know what we are going to do with them, and how we will know whether they have worked.”
Are you curious about a global career at MU? Read more at our a career at MU page and reach out to Robin Karlestedt, EVP Global Talent Acquisition and Partner.