Vice President Sales, Nordic

To lead the sales team for the Scandinavia and Baltic countries

As a VP, Sales Nordic you will be responsible for Normet Nordics top-line growth, profitability and cash-flow as well as people leadership.

  • Placering

    Luleå, (other locations negotiable)

  • Företag

    Normet Oy

  • Referensnummer



We are searching for a person to lead the sales team for the Scandinavia and Baltic countries. We expect the candidate to have good contacts in mining and/or tunneling industry and been successful in selling equipment, construction chemicals/rock reinforcement/sprayed concrete or services, or ideally combination of them. The candidate should be fluent in multicultural environment, good network builder inside the company, with customers and in the industry in general. Primarily the location of this position is in Luleå but other locations are negotiable.

Responsibilities and tasks

  • Prepare and execute the region strategy and action plan

  • Drive the region sales and profitability in all Business lines (Equipment, GCCT and Services)

  • Win new customers, further develop the existing key customer relationships and upsell

  • Plan and manage the sales activities from lead generation to closing the deals

  • Lead and develop the sales team

  • Lead and develop the chemical production team

  • Produce accurate reporting on customer leads, sales forecast, profitability, cash management and other KPIs



  • Good understanding in underground mining and tunneling processes Experience in agile development methods
  • Established contact network within Nordic mining companies and tunneling contractors
  • Strong consultative value sales and deal closing skills
  • Demonstrated leadership skills
  • Team player
  • Good communication skills
  • Fluent in Swedish and English

Interested in this excellent opportunity of developing your career? Please send your CV and application letter in English with salary request no later than 1.9.2019 at (reference: FI-14342).

For further information, please contact Joonas Peuhkuri (Delivery Lead, Mercuri Urval): +46 73 366 75 90, or Niklas Sutela (Group Director, Mercuri Urval): +358 40 772 8270,

Om företaget

Normet is a fast growing and innovative technology company with a passion to offer continuous improvement to underground construction and mining processes for increased safety, productivity and profitability. Normet is known for its hands-on attitude, entrepreneurial spirit, agile decision making and results driven business culture. Normet is on a strong growth path.


Normet has a broad underground offering:

  • Equipment for concrete spraying and transport, explosives charging, scaling, lifting, installation works and logistics.

  • Construction chemicals for sprayed concrete, admixtures for all types concrete, injection systems for  rock improvement, reinforcement systems for high deformation conditions, spray applied waterproofing systems and needed chemicals for TBM technology covering hard rock, EPB, open face and slurry type machines

  • The new generation energy absorbing rock bolting system; the D-Bolt system specially designed for efficient and reliable rock reinforcement, in both squeezing and burst-prone strata conditions

Normet has delivered more than 10,000 built-for-purpose underground machines which are serviced and supported with Normet Services. Normet currently employs over 1000 business professionals and the net sales in 2018 was about 310 million euro. The company expects strong growth in 2019. Normet is a Finnish company that operates globally with over 44 locations in 28 countries worldwide.