Geneva International Motor Show 2020

Mercuri Urval Executive Breakfast | The impact of Electrification to the Aftermarket


“Electrification – our experience as a car dealer in the Norwegian market, the most developed electric car market”

Date: Wednesday 4th of March 2020
Location: Starling Hotel & Conference Center Geneva
Address: Route Francois-Peyrot 34, 1218 Le Grand-Saconnex, Switzerland
Begin: 07:30 a.m.
End: 09:00 a.m.
A breakfast buffet will be offered

Key note speaker Lars Borger HansenMr. Lars Borger Hansen is CEO of Birger N.Haug. He has full P/L responsibility for all equity branches. Mr. Borger Hansen is Member of the management team.

He started piloting the Dekkmann CarService concept and developed it from a tire shop to a full service solution provider. Mr. Hansen is responsible for the implementation of Digital workshop in Norway – a key project for the whole European ContiTrade organisation. Also, he implemented scorecards with KPI's and action plans as the new steering circle for operations.

Birger N. Haug was established in 1947 and is Norway's largest Nissan and Subaru dealer. Since 2017,  Hyundai has been a part of the dealer. With a total of 350 employees they have car dealerships in Oslo, Asker, Bærum, Lillestrøm, Gardermoen, Follo, Drammen and Røyken, as well as a bodyrepair and paintshop in Oslo. Their core values have been quality and care since 1947. Birger N. Haug has had solid growth in recent years and expects to generate sales of more than NOK 2.2 billion (7,000 cars) in 2020.

We are looking forward to welcoming you as our guest and enjoying a wonderful morning.

Please fill out the RSVP before 20th of February to attend and note that the number of participants is limited.