Employer Attractiveness and Branding
Managing the laws of attraction – appealing to and retaining talent
Business leaders know that the labour market is set to change considerably in the coming decades.
The growth of an ageing population in many Western countries will result in fewer people of working age and increased competition across most sectors.
This means that the ability to attract, select, engage and retain people is crucial to the future success of any ambitious organisation.
Skilfully developing your brand
Employers will therefore need to skilfully develop their employer brand to appeal to and retain talent.
Employer branding is about presenting the organisation as a first-class place to work for existing and potential staff. The right value proposition is a key element of your competitive advantage.
Laying the foundations
Firstly, it is important to understand the experience you give to your employees today – and then to clarify the promise you are making to them. What makes your organisation special? How does your future make a compelling story for the people you need?
Communicating your story
Once you’re clear about your proposition, it’s time to communicate your message.
How do you package your offer to potential new employees?
How do you shape your talent management processes around your brand?
Whether it’s practical advice in attracting a new manager, or systematic development of your total employment proposition, Mercuri Urval helps companies boost their employer appeal.
Our recruitment consultants and media specialists understand how to convey your brand image in the best possible way. Our team expresses your brand by evaluating different sourcing channels and designing a recruitment campaign that communicates your organisation’s values and the promise it makes.
Read more about our Recruitment Solutions.
In talent management
Our talent management experts recognise that your employment brand must be the drumbeat behind your talent management strategy. Retention means ensuring that the promise you make to new employees conforms to the reality that confronts them from day one.
So whether it’s how you evaluate your people, match them to the right roles, develop their competence, or even re-deploy them through change, we can help you bring your employment brand to life.
Learn more about our approach to Talent Management.